Privacy Policy

Last updated: July 14, 2026

This Privacy Policy explains how Stand By U ("Stand By U," "we," "us," or "our") collects, uses, and protects information when you visit our website or interact with us online. By using this website, you agree to the practices described in this policy.

Who We Are

Stand By U is a nonprofit organization. If you have questions about this policy or how your information is handled, you can reach us at ali@mynorthstar.com.

Information We Collect

We collect information in the following ways:

Information you provide directly — such as your name and email address when you join our mailing list, submit our contact form, or nominate someone through our website.
Nomination information — if you nominate someone, we collect the details you share about that person and their story so that we can review the nomination internally.
Automatically collected information — such as pages visited, time on site, general location, device and browser type, and referring website, collected through Google Analytics.

How We Use Your Information

We use the information we collect to:

Respond to messages submitted through our contact form
Send updates, stories, and communications to people who join our mailing list, using an email marketing platform
Review and consider nominations submitted through our website
Understand how visitors use our website, using Google Analytics, so we can improve it over time

Nominations Are Kept Confidential

Information submitted through a nomination is used internally to review and consider the nomination. We do not publish, post, or otherwise publicly share a nominee's name, story, or personal details without separately obtaining consent from the person whose story it is (or, where applicable, the person who submitted it on their behalf).

Third-Party Services

We use the following third-party services, which may collect information as described in their own privacy policies:

Google Analytics — website usage and analytics. See Google's Privacy Policy at policies.google.com/privacy.
An email marketing platform — used to send communications to people who submit their email through our contact form or mailing list.

We do not sell your personal information to third parties.

Our website, and the third-party tools we use such as Google Analytics, may use cookies or similar technologies to collect information about how you use the site. You can usually adjust your browser settings to refuse cookies, though some parts of the site may not function as intended if you do.

Data Retention

We retain the information we collect for as long as reasonably necessary for the purposes described in this policy, or as needed to comply with legal obligations, resolve disputes, and enforce our agreements.

Your Choices

You may:

Unsubscribe from our mailing list at any time using the link included in our emails
Contact us to ask what information we hold about you, or to request that it be corrected or deleted, at ali@mynorthstar.com
Opt out of Google Analytics tracking using tools such as the Google Analytics Opt-out Browser Add-on

Children's Privacy

This website is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can address it.

Changes to This Policy

We may update this Privacy Policy from time to time as our organization and website grow. The "Last updated" date at the top of this page reflects the most recent version.

If you have questions about this Privacy Policy, please contact us at ali@mynorthstar.com.

Privacy Policy

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